Bringing progressive, human-centred thinking to brands creatively with a lasting impact.
BRAND STRATEGY | BRAND IDENTITY | BRANDED EXPERIENCE |
PACKAGING DESIGN | DESIGN THINKING | SERVICE DESIGN
FOOD & DRINK
General Mills, Coca Cola, Orkla, Tata Consumer, Reliance Consumer, ITC, Wipro Consumer, LT Foods, Future Consumer
HEALTH CARE
Baxter, Abbott, Torrent, Cipla, Mankind, Strides, Sagent
RESTAURANTS
Domino’s, Hot Breads, Kaira, Ciros
HOSPITALITY
Sterling Resorts, Reliance
PET FOOD
Allana Group, Mankind
PERSONAL & HOME CARE
L'Oréal, Revlon, Unilever, Reckitt, Mcnroe Consumer Products, Good Glamm Group
FASHION & HOME
Reliance Retail, Future Group, Raymonds, House of Kieraya
FINANCE & TECHNOLOGY
CDSL, LivQuik, Future Pay, Floryo, Dorplay
CONSUMER ELECTRONICS
Reliance Industries, Sturlite Electric
SPORTS
Firefox, Hero Sprint, ISL 10
ARTS & EXHIBITION
IN5, Vydehi Medical College,
RETAIL
7-Eleven, Future Group, Nexus Blackstone, DFPCL, West Bridge Capital
EDUCATION
Byju’s, Manipal University, Future Learning
MANUFACTURING & SERVICES
Techno, Ashirvad Pipes, Asian Paints, MIS
AUTOMOBILE
Mahindra Car & Bike, Reva, MRF
GOVERNMENT & NOT PROFIT
NAWADCO, Industree, Metro Rio, Anandi
Emotional branding unlocks the door to crafting meaningful and delightful experiences—particularly when you embrace the trinity of tensions: Complexity, Culture and Consumer
Building formidable brands in a billion-people market has been an exhilarating journey! Over the last 16 years, I have worked in Design, Advertising, and Television, crafting strategy, systems, and experiences. Having steered brand thinking and design for a diverse portfolio of 100+ brands, I am an evangelist of design for business impact. As Director at Elephant Design, India’s pioneering multidisciplinary design consultancy, I mentor one of the country's most gifted teams. I solve complex business and consumer challenges, working with executive clients to co-create brand-led business transformations. I lead and mentor one of the country’s most talented teams demonstrating a high level or thought and craft across projects of scale.
JURY + SPEAKER
The One Show, US
Madstars, Korea
TISDC, Taiwan
Indian Institute of Management, Nagpur
WeSchool MBA Panel
Nasscom Design Summit
Bangalore Design Week
WORKSHOPS & TEACHING
Brand Meaning with Archetypes Series: Nasscom Design4India Bangalore and Chennai
Branding 101: Srishti School of Art Design & Technology
Design Thinking workshops India Design Mark, Open Design
RECOGNITION
Lexus Design Awards
Businessworld Future
of Design
E4m India Design Excellence
CII India Design Book
Afaqs Marketers Excellence
